I also got this movie as a gift (I get lots of surfing-related things for gifts, lol) about 2 years ago. I've watched FLOW: The True Story of a Surfing Revolution at least 5 times. The movie chronicles the creation of the famous Channel Islands surf shop in Santa Barbara, CA by legendary shaper Al Merrick. Starting off in a small space and only selling a couple of boards a month, Al Merrick soon began to expand his empire by sponsoring some of the biggest names in surfing: Tom Curren, Kelly Slater, Rob Machado, Bobby Martinez, Ken "Skindog" Collins, Dane Reynolds and more. The movie delves deeper into the relationships fostered between these surf stars and Merrick himself, with special focus on how that relationship motivated them to reach the top. The DVD is really a clever way of marketing for Channel Islands...not only do people pay a lot of money for it ($29.95, more than most DVDs) but more than once a well-known surfer mentions that if you show up to the beach with a Channel Islands board, people automatically wonder who you are and think you're "legit". Despite the advertising aspect of the movie it's still very well done and gives you a good background on the advent of the shortboard (shortboard revolution) and the rocky road to world titles for surfers like Slater and Curren.
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